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AssetBuilder

AB

Prerogative:  

Before I was hired here, I couldn't even tell you what a stock is. But eventually, I started writing articles arguing investment philosophy, speaking to an audience I'd never spoken to, in an industry completely foreign to me. And I had a blast doing it. 

Success:

Launched a retirement app and service (abri) with a dynamic ad campaign including a high-functioning website, landing pages, social media ads, webinars and adwords.

I also had the pleasure if taking over all writing responsibilities from the legendary Scott Burns, a well-known financial columnist for the Dallas Morning News. He retired from promoting AssetBuilder upon my arrival.  

 

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