CCU wanted to increase their new loan rate. We were asked to make "borrowing money seem kinda fun." It worked.
We re-branded them as "The Money People."
This "Money People" campaign garnered 1 million dollars in new loans in the first year, after 12 straight months of decline. It was so successful that we attempted to package and sell it to other credit unions around the country.
I got to script AND perform the "Lumber Jack" ad! Let my sultry voice soothe your soul (it's what I tell the ladies. It doesn't work).