Transforming good businesses into great brands.
Chuck Mefford often tells his prospects, “I can make you famous in your town.” And that he does. But he also makes part of his living from giving branding and marketing seminars to business owners, called Brand Kamp.
To attract new attendees, he wanted to make a content drip campaign. These videos were unique in that they are intended to be shared directly with people to whom his “kampers” are selling. In other words, these videos are content and also supportive sales material designed to pique the interest of businesses owners. We made two versions of 10 videos (20 in all).
We wanted the videos to feel “campy” but in an endearing way. Something that felt less like a presentation and more like a story around a campfire.
On this campaign, I shot and edited each video. That means keying the green screen, audio mixing, color grading, graphics — everything. I also wrote some topics, scripts and little one-liners. Here are a few of my favorites.