Focus on the Finish

Tucker Powersports is a parent company to many brands—BikeMaster, DragonFire, FirstGear, Kuryakyn and QuadBoss—to name a few (that I worked on). Though these companies shared similarities, they each needed a unique voice. I helped differentiate their voices, giving each a individual tone and manner of speaking that reinforced the brand values and ensured they talked directly to their target audience.